Producer Zaytoven is headed to Hitsville. The Grammy-winning hitmaker has signed a partnership deal with historic label, Motown Records.
According to Billboard, Zaytoven will bring his talent and label, Familiar Territory Records, to the imprint.
“Zaytoven’s prowess as a producer, songwriter and musician continues to have such influence and impact on music and popular culture, and his signing to Motown through his Familiar Territory Records will enable us all to experience his significant talents as a recording artist,” said Chairman and CEO of Capitol Music Group Steve Barnett in a statement. “I couldn’t be happier that Zaytoven is now a member of the CMG family.”
“Zaytoven is one of the hottest and most influential producers in hip-hop. We are thrilled to be his partners in this exciting new phase of his career,” added Motown Records senior vice president Ezekiel Lewis. “We look forward to helping Zay and Familiar Territory release some of the best collaboration albums in existence and become a magnet for amazing new talent.”
Zaytoven is instrumental in bring trap music to the forefront of popular culture. His piano-driven beats has blessed a slew of artists including Future (2015’s Beast Mode mixtape), Gucci Mane, Erykah Badu, Migos, Shanell and more.
Recently, Zaytoven remixed a Sly and the Family Stone classic for a Gap ad featuring Cher and Future. You can watch it below.
Congrats to Zaytoven on his new music venture.
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